The Craft of Business

The Craft of Business

Battle of the Sexes and Generational Divides
How to avoid being generally right but specifically wrong when making decisions about people.
May 5 • Zack Tomlin
A Better Framework for Business Decision Making
Not all decisions are created equal
May 3 • Zack Tomlin
How to Stop Being the Bottleneck in Your Own Business
Trade activity for assets — and let your business outgrow your bandwidth
May 3 • Zack Tomlin
Building Company Culture That Actually Works
Why culture is a story — and how to tell one worth following
May 3 • Zack Tomlin
How to Motivate Employees (Hint: You Probably Can’t)
Stop fueling the machine — start designing the conditions
May 2 • Zack Tomlin

April 2026

What Makes a Good (Business) Leader?
A practitioner's take on business leadership
Apr 27 • Zack Tomlin
Mental Models and First Principles Thinking
A strategic thinking guide for leaders of small and mid-sized businesses
Apr 27 • Zack Tomlin
Vantage Points
People Aren't as Crazy as We'd Like to Assume
Apr 10 • Zack Tomlin

February 2026

(Book Preview) Levers of Control - The Four That Control Any Business
What Business Leaders Share with the Wright Brothers
Feb 20 • Zack Tomlin
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