Archive - The Craft of Business

What Makes a Good (Business) Leader?

A practitioner's take on business leadership

Apr 27 • Zack Tomlin

Mental Models and First Principles Thinking

A strategic thinking guide for leaders of small and mid-sized businesses

Apr 27 • Zack Tomlin

Vantage Points

People Aren't as Crazy as We'd Like to Assume

Apr 10 • Zack Tomlin

February 2026

(Book Preview) Levers of Control - The Four That Control Any Business

What Business Leaders Share with the Wright Brothers

Feb 20 • Zack Tomlin

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